This was both a monetary donation (announced at FOSDEM) and also in terms of internal support. We hadn’t announced it on here, but Digikey started supporting the KiCad project.
Not only is it rewarding for the project members who have put in hard work on a software project they believe in for the users of the project, it means there will be broadening support from the community. One of the exciting thing in open source projects is the beginnings of broader adoption. TL DR: Digikey created a library for open parts library components and we made a video (below) showcasing how to pull that into your design